There’s no question, podcasting is hot right now. What’s driving the frenzy? The race for platform dominance has begun for what’s turning out to be a profitable segment of digital media. But as the platforms like Amazon grow more powerful, success demands a sound media strategy.

In the media and entertainment industry, most of us are not used to gathering feedback before we pitch. But when you inform your creativity with real-world data, you close the feedback loop and generate ideas that are both exciting and feasible.