There’s no question, podcasting is hot right now. What’s driving the frenzy? The race for platform dominance has begun for what’s turning out to be a profitable segment of digital media. But as the platforms like Amazon grow more powerful, success demands a sound media strategy.
Read MoreAcross media and entertainment, there’s a larger appetite for ideas that can punch through: whether because of a famous name or a distinctive story or format that sparks immediate interest. But generating truly provocative ideas demands changes in your patterns of thinking.
Read MoreIn the media and entertainment industry, most of us are not used to gathering feedback before we pitch. But when you inform your creativity with real-world data, you close the feedback loop and generate ideas that are both exciting and feasible.
Read MoreThe ideas that have really struck a cord have confirmed the important stay-at-home message, and gone further: They’ve delivered real empathy for our frustration and loss, in interactive ways that have kept things light and fun.
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